Founded in 2004, T.OrozcoDigital is a privately held, multicultural certified small business located in Fairview, NJ. A multicultural digital marketing agency that develops personalized marketing strategies for each business owner that wants to grow and expand their sales, improve their client retention and increase brand awareness. Each customized plan is created and tailored based on each company's vision, mission and goals and implemented through marketing consultancy and leadership coaching. TorozcoDigital also creates all the marketing vehicles that each plan requires such as branding campaigns, graphic design, animated videos, copywriting, websites, Google AdWords campaigns, Facebook, IG ad campaigns, Inbound campaigns, collateral design, and printing. Our mission is to help small business owners succeed through creative marketing strategies. Our vision is to guide the Hispanic business owners to be more visible, embrace their uniqueness to thrive and prosper as a vital part of the economy. We also collaborate with larger organizations that try to communicate with the Hispanic consumer, using the appropriate language, visuals, and approach for that community
Since 2006, Inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. Our digital plans are based on this strategy.
Multicultural marketing acknowledges differences in perception, motives and beliefs among consumers with different cultural backgrounds, it utilizes cultural norms of several cultures to maximize exposure of the businesses product or services by demonstrating interest and appreciation for different cultures. We guide you in identifying and creating your buyer persona. Therefore, your plan will promote productos or services that are solutions for an entire culture.
We support you and guide you to reach your company's goals and needs. TorozcoDIgital coaches each client to implement their plan from start to end.
“Tatiana has done amazing work in setting up my company’s digital media strategy. The creativity and vision she brought were outstanding. She is someone that takes her profession very seriously but definitely knows how to have fun as well. That quality has made our working relationship very enjoyable.”
I'm a very passionate entrepreneur that brings two worlds together as a multicultural digital marketing consultant. I am the founder of TorozcoDigital, a digital marketing agency that focuses on helping business owners thrive through creative marketing strategies. I am an award-winning multicultural marketing professional, with 15 years' experience directing the creative and technical elements of integrated marketing. I was a team leader of multicultural campaigns that reached the company's goals, through the development of online advertising campaigns, traditional marketing programs, and branding strategies. I have proven ability to implement marketing strategies that improve profits, brand awareness and increase ROI. Bilingual English/Spanish..
TorozcoDigital creates brands based on the concept each company wants to portray, their mission and vision with their products and services. Each creative design is developed with a unique image that uses the six aspects of the brand identity prism: physique, personality, culture, relationship, reflection, and self-image. SES sample - Click on the image to enlarge. Other samples: Encanto Colombia, Desisano,
TorozcoDigital designs and develops websites for clients based on their companies goals. Each site is created with a unique system that integrates: sales goals, marketing plans and social media campaigns. This is a sample of a bus tour company in NJ Interviajes. - Click on the image to enlarge. Other website samples: www.greatrealty1.com
2018 “The Year of Video Marketing,” because businesses have found a new medium to reach out to their customers. It is a new wave of humanized marketing and one of the most effective mediums for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results. Click here for our Youtube Channel